Entropik

What is Entropik?

Entropik is an AI-powered qualitative research platform that conducts moderated interviews with built-in emotion detection. It replaces the need for a human moderator by using artificial intelligence to adapt questions in real time based on what participants say and feel. The platform analyzes facial expressions, voice tone, and behavioral cues to capture emotional signals that traditional research often misses. It delivers structured insights in under 48 hours, making it significantly faster than conventional qualitative research methods.

Application scenarios

Market research
Run emotion-aware interviews to understand consumer reactions to campaigns, products, or messaging.
User experience testing
Detect frustration, confusion, or delight during product or website usability sessions.
Brand tracking
Gauge emotional engagement with brand assets like ads, logos, or packaging.
Advertising effectiveness
Measure emotional peaks and drops during ad exposure to refine creative strategies.
Customer insights
Uncover deep, unspoken feelings about services or experiences through adaptive probing.
Product concept testing
Validate new ideas by analyzing real-time emotional responses during interviews.

Core Features

AI moderator
Conducts fully automated interviews that adapt questions based on participant responses and emotional cues.
Emotion detection
Uses facial and voice analysis to automatically flag emotional peaks, drops, and contradictions during sessions.
Adaptive probing
Questions adjust in real time based on what the AI hears and detects, allowing deeper exploration of key moments.
Instant summaries and analysis
Provides immediate analysis after each interview, eliminating hours of manual video review.
Structured insights in 48 hours
Delivers organized findings within two days, compared to the typical three-week turnaround of traditional research.
70+ language support
Conducts interviews across a wide range of languages, making it suitable for global research teams.
Stimulus-aware questioning
The AI adapts its questions based on participant reactions to specific stimuli (e.g., ads or prototypes).
Signal score
Provides a real-time "Signal Score" (e.g., 8/10) to quantify overall emotional engagement during the interview.

Target users

Market researchers who need faster, more consistent qualitative insights without relying on human moderators.
User experience (UX) researchers looking to capture emotional reactions during usability tests.
Brand managers who want to measure emotional engagement with advertising or brand assets.
Product managers seeking deeper, unbiased feedback on concepts and prototypes.
Insights teams at global brands (trusted by 150+ global brands) that require scalable, multilingual research capabilities.

How to use Entropik?

To get started, visit the Entropik website and click "Try it Free" (no credit card required). You can then set up an AI-moderated interview by defining your research goals and stimuli. The AI moderator conducts the session, adapting questions in real time based on emotional cues. After the interview, you receive instant summaries, emotion analysis, and structured insights—typically within 48 hours. For a guided walkthrough, you can also book a demo.

Pricing and free trial

The website offers a free trial with no credit card required. Specific pricing tiers are not mentioned in the provided text.

Effect review

Entropik’s core value lies in replacing inconsistent human moderators with an AI that never misses emotional nuance. The platform’s ability to detect facial expressions, voice tone, and behavioral cues in real time is a genuine differentiator from standard transcription-based tools. For teams that currently wait weeks for qualitative insights, the 48-hour turnaround is a practical speed advantage. The support for 70+ languages and trust from 150+ global brands suggests it’s already production-ready for enterprise use. However, the lack of mention of specific integrations or export formats means users should verify compatibility with their existing research workflows. Overall, Entropik delivers on its promise of faster, more emotionally intelligent qualitative research.

Frequently Asked Questions

What is Entropik's AI moderator?

Entropik's AI moderator automates qualitative interviews by detecting participant emotions, adapting questions in real time, and generating insight reports within 48 hours, removing the need for a human moderator.

How does the AI detect emotions?

The AI uses facial expression analysis and voice tone recognition to identify emotional responses during interviews.

Can the AI adapt questions on its own?

Yes, based on participant responses and emotions, the AI dynamically adjusts the interview questions in real time.

How quickly are reports delivered?

Insight reports are delivered within 48 hours after the interview concludes.

Is a human moderator still needed?

No, the AI moderator fully replaces the human moderator, handling the entire interview process autonomously.

What types of interviews can Entropik handle?

Entropik is designed for qualitative research interviews, such as user experience studies, market research, and customer feedback sessions.