Fred

What is Fred?

Fred is a connected workspace for UX research teams to plan studies, collect evidence, synthesize insights with AI, and build traceable reports. It functions as a user research and decision intelligence platform that keeps research signals connected to the session, participant, and decision context. The platform supports the full workflow from study setup to stakeholder-ready reporting, ensuring evidence does not lose meaning between tools.

Application scenarios

Usability testing
Validate flows, prototypes, and websites with task evidence.
Moderated interviews
Run discovery sessions and research reviews with replay and session context using UserSphere.
Card sorting
Understand how users group information and concepts.
Tree testing
Measure whether navigation paths match user expectations.
First-click testing
See where people start when a page asks them to act.
5-second tests
Capture immediate comprehension before users overthink.
Preference tests
Compare alternatives and gather evidence for design direction.
Surveys
Collect structured responses that stay connected to analysis.

Core Features

Study builder
Use templates and method-specific setup to define what you need to learn before collection starts.
Tester panel
Recruit participants, invite your own testers, and keep audience context attached to every response.
Thematic analysis
Use AI-assisted analysis to surface patterns while researchers review, edit, and publish final insights.
Report builder
Build outputs that connect themes, clips, responses, and recommendations back to source evidence.
Evidence model
Keep evidence traceable, not decorative AI output—every conclusion remains inspectable.
UserSphere
Run moderated sessions with session context preserved, and frame attention and replay signals as evidence to review.
Method coverage
Support different evidence shapes across discovery, validation, and decision work (usability testing, card sorting, tree testing, first-click testing, 5-second tests, preference tests, surveys).

Target users

UX researchers, product teams, founders, and agencies who need to plan studies, collect evidence, synthesize insights with AI, and build traceable reports in one connected workspace.

How to use Fred?

Start by signing up for a 15-day free trial or booking a demo. Define the product decision you need to support, then choose the research method that fits the risk. Use the study builder to plan with structure, recruit participants via the tester panel, run sessions to collect evidence, and shape insights using AI-assisted thematic analysis. Finally, create a report that gives stakeholders the finding, the source, and the next step.

Pricing and free trial

Fred offers a 15-day free trial. No other pricing details are provided on the website.

Effect review

Fred delivers a practical, end-to-end workflow for UX research teams that want to keep evidence connected from study to report. The AI-assisted synthesis is grounded in the research workflow, making it reviewable and source-aware rather than a black box. The method coverage—from usability testing to surveys—covers most common research needs without forcing a one-size-fits-all approach. For teams tired of juggling separate tools for planning, collection, analysis, and reporting, Fred offers a unified spine that reduces friction and maintains traceability.

Frequently Asked Questions

What is Fred?

Fred is a connected workspace for UX research teams to plan studies, collect evidence, synthesize insights with AI, and build traceable reports.

How does Fred use AI?

Fred uses AI to help synthesize research data, identify patterns, and generate insights from user evidence, streamlining the analysis process.

Can I collaborate with my team in Fred?

Yes, Fred is designed for team collaboration, allowing members to plan studies together, share evidence, and co-create reports in a shared workspace.

What types of research studies can I plan in Fred?

Fred supports various UX research methods, including usability testing, interviews, surveys, and field studies, with tools to organize and track each project.

Are reports created in Fred traceable?

Yes, Fred ensures traceability by linking insights back to raw evidence, such as user quotes or video clips, making it easy to verify findings.

Is there a free trial available for Fred?

Fred offers a free trial for new users to explore its features; check the website for current pricing and trial details.