Floto

What is Floto?

Floto is a Figma plugin that provides instant design feedback. It integrates AI audits, synthetic persona testing, and user interviews directly into the Figma canvas. Designers use it to get actionable insights and validate their work without leaving their design environment. The tool aims to accelerate the design process from initial concept to validated product.

Application scenarios

Design critique: Get an AI-powered audit of visual designs to identify and understand usability issues.
User flow validation: Test end-to-end journeys in prototypes to uncover friction points before development.
Persona-based testing: Receive feedback on designs from simulated user personas to see the work from a user's perspective.
Design consistency checks: Ensure the final shipped product matches the original design specifications.
User research: Conduct interviews with real users where an AI researcher handles scheduling and transcription.
Team collaboration: Share a pool of credits and maintain shared context across a design team.

Main features

Design Audit: An AI critiques your designs in seconds, explaining the "why" behind any broken elements so you can fix them quickly.
Persona Testing: Get feedback on your designs from synthetic personas, allowing you to see the work through your users' eyes.
Flow Testing: Validate complete user journeys within your prototypes to catch friction points before real users encounter them.
Design Diff: Ensure your development team ships the final product exactly as you designed it.
User Interviews: An AI researcher interviews real users and delivers the insights, removing the need for manual scheduling, recording, and transcription.
Credit-based system: All features are powered by a flexible credit system, with specific costs per action.
Figma integration: The tool operates entirely inside Figma as a plugin, providing feedback directly on your canvas.
Team workspace: Teams can share a credit pool and maintain shared context like personas and audit history.

Target users

Floto is built for product designers and design teams working within Figma. It benefits individual designers seeking quick feedback, as well as teams needing a shared system for validation and user research to streamline their workflow from design to product.

How to use Floto?

Install the Floto plugin directly from the Figma Community. Once installed inside Figma, you can use your credits to run features like Design Audits, Persona Tests, or User Interviews on your designs and prototypes. The process is contained within the Figma interface.

Pricing and free trial

Floto offers a free forever plan that provides 200 credits per week, including access to Design Audit, Persona Testing, Flow Testing, and Design Diff features. The Pro plan costs $10 per month, providing 1,500 credits per month with no rate limits and includes all Free plan features. Teams can contact Floto for a custom plan with a shared credit pool. Credits are consumed per action: a Design Audit costs 20 credits, Persona Testing costs 50 credits per test, Flow Testing costs up to 200 credits per flow, and a User Interview costs 25 credits.

Effect review

Floto positions itself as a practical solution to a common design bottleneck: the delay in getting quality feedback. By bringing AI audits and synthetic testing directly into Figma, it promises to compress a process that traditionally takes weeks into minutes. The integration of real user interviews, managed by AI, further extends its utility beyond purely synthetic feedback. For the over 5,000 designers already using it, the value likely lies in this immediacy and consolidation of tools, allowing for rapid iteration and validation without context-switching. The credit-based pricing aligns cost directly with usage, making it scalable from individual freelancers to collaborative teams.