How does What's Trending work?

It scans public social sources for conversations and trends, then presents what customers are talking about so you can align your content with real interests.

Is What's Trending free to try?

Yes. Your first full scan is free, and no credit card is required to get started.

What can I use What's Trending for?

You can use it to discover customer discussions, identify trending topics, and create content that better resonates with your audience.

Who is What's Trending for?

It is useful for marketers, content creators, brands, and social media managers who want to understand what their audience is discussing.

Do I need a credit card to start?

No. You can run your first full scan without entering a credit card.

What's Trending - AI Market research tools - Free trial, pricing intro, performance review, official site access and online experience

What is What's Trending?

What's Trending is a social listening tool that scans public social sources to show what customers are actually discussing. You hand it your website, it suggests the topics, phrases and competitors worth tracking, and it collects real posts as evidence. From there, it ranks conversations by activity and momentum so you can decide what to publish next. The first full scan is free and requires no card.

Application scenarios

Content planning
Find out which customer conversations are earning attention, then build posts and articles around them.
Competitive monitoring
Track public discussion of your competitors alongside your own market to see where the conversation is shifting.
Market research
Read real customer language from Reddit, Facebook, Instagram and X instead of relying on assumptions.
Weekly content calendars
Use recurring pulses to fill a publishing schedule with themes that match current interest.
Trend validation
Compare a sudden spike against twelve months of history before betting budget on it.
Product marketing
Spot the concerns customers raise repeatedly and address them directly in your messaging.

Core Features

Website-based setup
Give the tool your website and it suggests a WordBank of relevant topics, phrases and competitor profiles to start from.
Full control before scanning
Review, add or remove any suggested topic, phrase or competitor before the scan begins.
Public conversation scanning
Collects matching public posts across Reddit, Facebook, Instagram and X.
Source-linked evidence
Every topic traces to real posts, keeping the original URL, the author and the customer's own wording.
Engagement comparison
Sort and filter at post level using likes, comments, replies, shares, views and platform-specific scores where publicly available.
Weak-signal filtering
Remove low-value noise so thin conversations don't shape your content plan.
Historical evidence history
Review a seven-day window or twelve months, with scans accumulating so a current spike can be judged against the longer market conversation.
Momentum ranking
Ranks topics by activity and momentum to surface the strongest conversations first.
Weekly customer pulse
Generates a short report pairing a topic with the customer concern and a suggested content angle.
Recurring reports
Combines an immediate pulse for quick opportunities with a weekly view for themes worth planning ahead.
Free research tools and planning templates
Extra resources for building out content plans alongside the scan results.

Target users

Content marketers and social media managers who need to justify what they publish with actual source evidence.
Product marketers tracking how customers compare tools, features and claims.
Founders and small marketing teams without a dedicated research budget, since the first full scan costs nothing.
Brand and community teams monitoring public sentiment across multiple platforms.
Analysts and strategists who want post-level engagement data rather than vague trend labels.

How to use What's Trending?

Open the official site at https://whatstrending.cc/.
Enter your website so the tool can suggest a WordBank and relevant competitor profiles.
Review the suggested topics, phrases and competitors, adding or removing anything before the scan runs.
Start a free scan — no card required — and let it collect matching public posts with their source URLs and engagement metrics.
Sort the results by activity and momentum, open the original posts, and use the strongest conversations to shape your content.
Upgrade when you want recurring monitoring, reports or agent access.

Pricing and free trial

Free — $0: One complete market scan, no card required and no stripped-down data.
Paid upgrades unlock recurring monitoring, reports and agent access. Specific paid tiers are not listed on the site.

Effect review

What separates this tool from generic trend dashboards is the emphasis on evidence. Every topic links back to a real post with a real URL, and engagement metrics are shown at post level rather than aggregated into an opaque score. That matters for content teams who get challenged on why they chose a topic. The historical layer is the other practical strength: a week of data shows you a spike, but twelve months of accumulated scans show you whether that spike means anything. The weekly pulse is a sensible format for teams that publish on a schedule and need a repeatable input rather than one-off research. For anyone who currently plans content from gut feel or scattered screenshots, the free first scan is a low-risk way to test whether the public conversation supports their assumptions.

What's Trending