Octolens

What is Octolens?

Octolens is an AI-powered social listening tool that monitors brand mentions across Reddit, X, LinkedIn, and 10+ other platforms in a single feed. Users set up keywords (brand names, competitors, pain points) and receive AI-filtered mentions scored for relevance, sentiment, and intent. The tool delivers structured data directly into your team’s existing stack via API, MCP, and webhooks—no separate dashboard required.

Application scenarios

Brand monitoring
Track mentions of your brand (including common names like "Apple" or "Amazon") across social platforms, news, and podcasts.
Competitor intelligence
Monitor competitor names alongside your own to catch competitive sentiment shifts.
PR and crisis management
Identify negative mentions, bug reports, and press coverage in real time.
Product feedback collection
Surface high-relevance mentions from Reddit, Hacker News, and X to inform product decisions.
DevRel and community management
Engage with developer communities on GitHub and Hacker News based on AI-scored intent.
Sales lead generation
Detect buy-intent mentions (e.g., "Anyone evaluating social listening tools?") and route them to CRM or Slack.
Workflow automation
Trigger actions in Linear, Attio, Slack, or custom databases via API when relevant mentions appear.

Core Features

13+ platform monitoring
One unified feed covers Reddit, X, GitHub, Hacker News, podcasts, news, and LinkedIn.
AI filters & tags
Every mention is automatically scored for relevance (high/medium/low), sentiment (positive/negative/neutral), and intent (e.g., buy intent, bug report, press).
Common-word brand tracking
Filter out noise for generic brand names like "Apple" or "Amazon" using AI context.
Real-time alerts
Send mentions to Slack, email, or webhooks in real time—no manual dashboard checking.
API, MCP & webhooks on every plan
Access structured JSON mention data (source, sentiment, text) via a single API endpoint. No enterprise tier required.
Structured JSON output
Every mention returns fields like `source`, `sentiment`, and text for easy integration.
Keyword tuning
Octolens helps you tune each keyword and uses your company context to improve relevance scoring.
Filtered feeds
Create custom feeds for specific keywords, competitors, or topics.

Target users

Product teams, DevRel managers, PR and marketing professionals, community managers, and sales teams who need real-time, AI-filtered social listening without drowning in noise. The tool is especially suited for teams that want to automate workflows (e.g., opening tickets in Linear, updating CRM records in Attio, notifying PR in Slack) rather than checking yet another dashboard.

How to use Octolens?

Start free with no credit card required (2-minute setup, 5,000 free mentions). Choose your keywords (brand name, competitor name, pain point) and let Octolens tune each one using your company context. Set up filtered feeds, then connect alerts to Slack, email, or webhooks. Use the API endpoint (curl api.octolens.com/v1/mentions) to pull structured JSON data into your own stack or agents.

Pricing and free trial

Octolens offers a free tier with no credit card required, including 5,000 free mentions and a 2-minute setup. Every plan includes API, MCP, and webhooks access—no enterprise tier required for these features. Specific paid plan pricing is not listed on the provided page.

Effect review

Based on user testimonials on the site, Octolens delivers genuine impact: Zeb Hermann (General Manager v0, Vercel) calls it "one of the most impactful products I've used in the last 10 years," and a senior developer reports switching from Mention specifically for the API. The AI filtering appears effective enough to handle common-word brands like "Apple" without false positives. For teams that already live in Slack, Linear, or Attio, Octolens eliminates the friction of checking a separate dashboard—mentions land where work happens. The free tier and API-first approach make it a low-risk try for any team serious about social listening.

Frequently Asked Questions

What platforms does Octolens monitor?

Octolens monitors brand mentions across Reddit, X, LinkedIn, and 10+ other platforms.

Does Octolens support real-time monitoring?

Yes, Octolens offers real-time monitoring with API, MCP, and webhooks available on every plan.

Can I integrate Octolens with other tools?

Yes, Octolens provides API and webhooks for seamless integration with your existing workflow.

Is Octolens suitable for small businesses?

Yes, Octolens is designed for businesses of all sizes, with scalable plans and real-time tracking.

How does Octolens use AI?

Octolens uses AI to automatically track and analyze brand mentions across multiple social platforms.

Does Octolens offer a free trial?

We recommend checking Octolens's official website for current pricing and trial options.