Agent 37 Cloud

What is Agent 37 Cloud?

Agent 37 Cloud is a deployment platform that lets you spin up persistent, branded AI agents with a single API call. Instead of building and hosting your own AI agent infrastructure from scratch, you get a ready-to-use environment where each agent can maintain its own identity, memory, and appearance—all managed through a simple API.

The platform supports multiple AI model backends, including Hermes and OpenClaw, and gives you the option to use custom container images if you need something more specific. Each agent is persistent, meaning it retains context and state across interactions, so conversations feel continuous rather than starting from scratch every time.

Application scenarios

Agent 37 Cloud fits best in situations where you need dedicated, always-on AI agents that represent your brand directly to end users. Think customer support chatbots that remember past conversations, sales agents that know your product catalog inside out, or onboarding assistants that guide new users through a setup process.

It also works well for internal tools—like a company knowledge base agent that can answer HR or IT questions, or a project management assistant that tracks tasks across teams. Because each agent is branded, you can give them distinct personalities, names, and visual styles that match your product or service.

Main features

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  One-API deployment – Create and launch a fully functional AI agent with a single API call. No complex infrastructure setup or multi-step configuration.
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  Persistent agents – Each agent maintains its own state and memory across sessions. Conversations don't reset after a timeout.
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  Branded appearance – Customize the look and feel of each agent to match your brand identity, including colors, logos, and messaging style.
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  Multiple model support – Choose from Hermes, OpenClaw, or bring your own custom model via container images.
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  Hourly billing – Pay only for the time your agents are active, with pricing starting at $3.44 per month per customer (billed hourly). First instance is free.
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  Scalable architecture – The platform handles scaling automatically, so you can go from one agent to hundreds without re-architecting.

Target users

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  Developers and engineering teams who want to add AI agent capabilities without building the underlying infrastructure. If you can make an API call, you can deploy an agent.
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  SaaS companies looking to embed branded AI assistants into their products. Each customer can get their own personalized agent without you managing separate instances.
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  Customer success and support teams that need persistent, context-aware chatbots that remember user history and preferences.
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  Product managers exploring AI features for their platforms but wanting to avoid heavy upfront investment in model hosting and agent orchestration.
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  Agencies and consultants building white-label AI solutions for clients. The branding and custom image support make it easy to resell.

How to use Agent 37 Cloud?

Getting started is straightforward. First, sign up for an account at agent37.com/cloud. You'll get access to the API dashboard where you can generate authentication keys.

To deploy an agent, you make a POST request to the API endpoint with your chosen model (Hermes, OpenClaw, or a custom image URL) and any branding parameters—like agent name, color scheme, and logo. The API returns an agent ID and a public endpoint.

From there, you can start sending messages to that endpoint. The agent will respond based on its model, memory, and any system instructions you've set. You can update agent parameters at any time via the API without redeploying.

For testing, the first instance is free, so you can build a proof of concept before committing to paid usage. The platform provides basic analytics and logs through the dashboard to monitor agent activity and performance.