Product Launch2026-06-16TechCrunch AI

Meta Launches AI Mode on Facebook Using Public Data

Meta has introduced a new 'AI Mode' on Facebook that leverages public information from across its family of platforms to generate AI-driven results. The feature appears as a search option alongside traditional modes like 'People' and 'Marketplace,' signaling a deeper integration of artificial intelligence into the user experience. When users select AI Mode, the system pulls from publicly available data on Facebook, Instagram, and Threads to answer queries, provide recommendations, or generate summaries. For example, a user might ask "What are the best hiking trails near me?" and receive a curated list based on public posts, reviews, and location data. The AI can also synthesize information from multiple sources to offer more comprehensive answers. Meta emphasized that the feature only uses public data—meaning content that users have chosen to share openly. Private messages, friend-only posts, and other restricted content are not included. The company also stated that it has implemented safeguards to prevent the AI from generating harmful or misleading information. This launch is part of Meta's broader strategy to embed AI into its core products. Earlier this year, the company introduced AI-powered chatbots and image generation tools across its apps. With AI Mode, Meta aims to make Facebook more than just a social network—it wants it to become a destination for information discovery and task completion. Critics have raised privacy concerns, but Meta insists that the feature complies with existing data policies and offers users control over their visibility settings. As AI Mode rolls out globally, it will be interesting to see how users adopt this new way of interacting with the platform.

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