Product Launch2026-06-18OpenAI Blog

BBVA Scales ChatGPT Enterprise to 100K Staff

BBVA, one of the world's largest global banks, has scaled ChatGPT Enterprise to 100,000 employees and formed a strategic partnership with OpenAI to accelerate AI-powered banking transformation worldwide. This large-scale deployment represents one of the most significant adoptions of generative AI in the financial sector to date. The deployment allows BBVA employees across multiple departments and geographies to access ChatGPT Enterprise for a wide range of tasks. In customer service, AI-powered chatbots are handling routine inquiries, freeing up human agents to focus on complex issues. In data analysis, employees are using the tool to generate reports, identify trends, and extract insights from vast amounts of financial data. The technology is also being applied to compliance, risk assessment, and personalized financial advice. BBVA's partnership with OpenAI goes beyond simple tool adoption. The two organizations are working together to develop custom AI solutions tailored to the banking industry's unique needs. This includes building AI models that understand financial terminology, regulatory requirements, and customer privacy considerations. The partnership also involves joint research into how generative AI can improve banking operations, from loan processing to fraud detection. The scalability of ChatGPT Enterprise has been a key factor in BBVA's decision to roll it out across the entire organization. The enterprise version offers enhanced security, data privacy, and administrative controls that are essential for a regulated industry like banking. BBVA has implemented strict governance policies to ensure that AI is used responsibly and in compliance with financial regulations. This move is part of a broader trend in the financial industry, where banks are increasingly turning to generative AI to improve efficiency, personalize customer experiences, and drive innovation. By embedding AI at the core of its operations, BBVA aims to become a leader in AI-powered banking, setting a benchmark for other financial institutions to follow. The partnership with OpenAI is expected to yield new AI applications and services that will redefine how banking is done in the digital age.

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