Ferguson

Landing page optimization

Identify exactly where cold visitors lose confidence or interest, and get a prioritized action plan with rewritten copy.

Conversion rate improvement

Receive ranked fixes so effort goes where it has the greatest impact on conversions.

Competitive analysis

Compare your page’s issues against others in your category to see where you outshine or lag behind.

Copywriting refinement

Get corrected copy written for your page in your voice, ready to use or adapt.

New product launches

Use the free launch packs (3 free credits) to audit your page before a Product Hunt launch.

A/B testing preparation

Use the report’s prioritized issues and rewritten copy as a baseline for testing changes.

Priority-ranked issues

The most valuable fixes come first, so your effort goes where it will have the greatest impact on conversions.

Written evidence, not assumptions

Every problem identified is grounded in something specific on your page.

Rewrite, not just the note

Where it counts, Ferguson composes the corrected copy, ready to use or adapt.

Category benchmarking

See how your page compares to others in your category across 12 core checks.

Growing benchmark history

Ferguson keeps what it has audited, building a history that generic AI prompts cannot replicate.

Common issue detection

See which issues are common across your category to know what is costing you ground against competitors.

Outshine identification

For each of the 12 core checks, instantly see where you sit in relation to other sites in your category.

New category handling

If your page is among the first audited in its category, the comparison appears as soon as enough history exists.