Branded

What is Branded?

Branded is a market research platform that uses AI to gather consumer insights. It connects businesses with niche target audiences for qualitative and quantitative studies. The platform focuses on capturing participant attitudes, emotions, and motivations to deliver comprehensive data for decision-making.

Application scenarios

Product Development & Concept Testing: Gaining insights into consumer needs and purchase drivers for new products and services.
Tech & Telecom Research: Conducting studies to understand specific consumer segments within technology and telecommunications.
Academic Research: Accessing targeted, verified participant pools for academic studies.
Consumer Goods Market Analysis: Testing concepts and gathering emotional feedback on products.
Financial Services Insights: Understanding the motivations and aspirations of financial consumers.
Retail & Restaurant Strategy: Using emotional AI and survey data to inform business strategy.
Healthcare Sector Research: Recruiting from specific patient or consumer groups for healthcare-related studies.

Main features

AI-ensured quality insights: The platform uses AI to verify participant responses and remove poor actors with over 95% accuracy.
Intelligent audience sampling: It recruits participants from over 100 different consumer segments and industries, such as Millennial homeowners or luxury travelers.
Automated API access: Users can connect to a custom audience in real-time via a programmatic API solution.
Emotion and motivation capture: The technology captures emotions, motivations, values, and aspirations alongside traditional data.
Diverse research methods: It enables a wide range of methods, from webcam studies and emotional AI to surveys.
Strategic recruiting: Advanced algorithms send qualified research participants into studies quickly and efficiently.
Granular targeting: Extensive profiling analyzes and classifies audiences, offering highly granular targeting capabilities.
Comprehensive fraud prevention: The platform provides frontline assurances to prevent extensive fraud in data collection.
Custom research solutions: The team offers to discuss and create custom research solutions for specific project needs.
Branded Surveys Community: Individuals can share opinions and get rewards by taking surveys through the community.

Target users

Branded serves businesses and organizations needing deep consumer insights. Key users include research agencies, product development teams, and companies in tech, telecom, consumer goods, financial services, retail, restaurants, healthcare, and academia.

How to use Branded?

The process typically involves creating a research project using your own tools or a third-party service, then accessing Branded's audience. You can recruit a niche target audience through their platform or via their API for real-time access. For specific needs, you are directed to reach out to their team to discuss custom solutions. To participate as a survey taker, you can join the Branded Surveys Community.

Effect Review

The platform emphasizes data integrity and quality, with a client testimonial citing better data integrity, project flexibility, attentive management, and faster response times compared to other research companies. Its core proposition is using AI to filter participants and capture emotional data, which aims to provide a more authentic, 360-degree view of the consumer. This focus on verified, emotion-rich insights is designed to help businesses make confident, profit-driven decisions about products and services. The offering appears tailored for organizations that require more than standard demographic data, seeking deeper motivational understanding.