OpenAI Abandons 'io' Branding for Its Upcoming AI Hardware

OpenAI has officially abandoned plans to use the name 'io' for its upcoming consumer AI hardware device, according to a recent court filing that settles a trademark lawsuit. The hardware, which is not expected to ship until 2027, represents the company's first major foray into the competitive consumer electronics market. The branding shift indicates that OpenAI is still refining its strategy and identity for this pivotal product. Moving away from a name that was already subject to legal dispute